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Asia Cup since when?
Many people may be surprised when they come to Sports City in Dubai and ask this question. Those who keep track of the game in this desert city, at least know that the fight for the Asian cricket title has already started with the Afghanistan-Sri Lanka match. In the first match, Afghanistan made a huge noise with a huge victory by 8 wickets.
But the atmosphere of Dubai around the Asia Cup is such that the tournament is going to start from today! India and Pakistan will face each other today at 6 pm local time. The Asia Cup will gather only when these two arch-rivals enter the field. Cricket fans in Dubai are waiting for this match today.
Before the clock struck 12 o'clock in the afternoon, supporters wearing India and Pakistan jerseys descended on the streets of Dubai. Bangladesh, Pakistan, Afghanistan, Sri Lanka and Hong Kong teams have reached the Hilton Hotel. The only Indian team is at the Grand Hyatt Hotel. As five teams are staying at the Hilton, many fans flock to the hotel to catch a glimpse of their favorite cricketers.
The Indian team hotel is a bit expensive. It is difficult for ordinary fans to stay in those hotels to catch a glimpse of the cricketers. However, many people have come to the hotel of the Indian team. Such madness is actually possible around the India-Pakistan match. Meanwhile, the venue of the match, Dubai International Cricket Stadium, has a total capacity of 25,000. Those lucky enough to get tickets sat on the field and watched the game. The rest? There is no way out without streaming videos on TV or online.
The main business around the India-Pakistan rivalry is there. That the application of the match is not limited to 22 yards is evident from the commercial application of the match. Almost one-fourth people of the world will watch this match on digital platform or TV. Where every 10 seconds advertisement is sold for 20 lakh rupees in Indian currency.
More than 20 crore people will watch the match on digital platform alone, which is the highest ever for any cricket match.
The watch time of the India-Pakistan match in the 2019 ODI World Cup was 30.4 billion minutes. The match of these two teams tops the watch time record in T20 too. The watch time of this India-Pakistan match in T20 World Cup 2021 was like 22 billion minutes.
It is believed that all the past records will be broken this time. Advertisers and companies that have got promotional rights are looking forward to this match. For a 10-second slot in a T20 cricket match, 150 to 2,000 seconds of advertising slots can be sold. But this match has been sold two and a half thousand second slot! That too without strategic timeout. The slot is sold for 2 million rupees per 10 seconds!
The schedule of the Asia Cup is also made with the idea of ​​facing these two teams again and again.
The 16-day Asia Cup schedule has been arranged in such a way that the cricketing world can watch the Pakistan-India duel three times. Apart from the first match of the two teams in the group stage today, it is almost certain that the two teams will meet in the second stage as well. And if both teams make it to the final, then there is no question. It remains to be seen where the amount of money ends up.
All the business of Asia Cup cricket around the match of these two teams!
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